Talk To Friends


Count Us In is a community of people taking practical steps to protect the things they love. One of the best ways you can help is by talking to people close to you about your experiences of taking steps to reduce your carbon pollution.



Having face-to-face conversations with your friends and family might not directly reduce your carbon pollution but it’s one of the most important things you can do. Research shows that friends and loved ones are some of our most trusted sources of information. By talking about your experiences you’ll raise awareness of Count Us In and might help someone else feel confident enough to take their first step too.

There are other benefits too. Sharing your Count Us In experiences with others might give you the support or determination to succeed with your own steps or help you choose your next one.


You’ll know the best way to relate to those close to you, but we know talking about climate change can seem difficult - here’s a few tips to get you started.

Start the conversation

We often don’t talk about climate issues. In many countries, an overwhelming majority of people are worried about climate change - but might assume other people aren’t. Or people don’t know what they can do to make a real difference. This is where you and Count Us In can help.

Connect with what matters

Avoid talking about climate change in the abstract. Think about the things that matter most to them, and explore how taking some of the 16 Steps can help them protect the things they love and improve their lives day-to-day.

Share your experiences

Make it personal by talking about your own experience of taking some of the 16 Steps, and anything you’ve enjoyed most about the steps you’ve taken or what you've learnt along the way.

Respect different opinions

Try to avoid connecting carbon pollution to other political issues. People can be of very different political persuasions and still want to reduce their carbon pollution. We're all in this together!

If you are looking for more detailed guidance, see Climate Outreach’s Talking Climate guide


People trust friends and family more:
Climate Change Communication